Create an ad campaign from scratch that encourages viewers to donate to scholarship programs at Western Washington University.
Visually dynamic ads that prompt viewers to think about how they spend money and realize that their expenditures can have lasting and significant value. The ads were flexible so that they could feature different objects over time and thus make reference to different educational causes.
Variations of the ads appeared on buses, billboards, and in print in Alaska Airlines’ Horizon in-flight magazine.
Variations of the ad also on Seattle Times’ website.